Database Marketing

With Yesmail Enterprise 7 marketers leverage their complete database through a new generation of business intelligence technology to better-manage data and the elements of campaign execution through a single marketing database interface.

Yesmail Enterprise 7 is the best way to leverage
ALL your data, yet:

  • Boost the power of your customer database
    • Keep data current with email update, merge/purge, de-dupe and address standardization
    • Add key codes for campaign segmentation
  • Data discovery gives marketers fast counts of specific segments of users that meet a selected criteria
    • Quickly realize how many names are available in a given segment
    • Add, join or negate attributes to determine the total number that meet the criteria and what percent they are of the total database
    • Add attributes and values you deem critical to effectively segment and analyze your mailings, utilizing such data as buyer score, income level, marital status, home value, and more
  • Integrates with data from other applications
    • Unmatched capabilities for uploading, appending and integrating the most complex collections of data
    • Keep data current with email update, merge/purge, de-dupe and address standardization
    • Integrate data from 3rd parties, like web analytics, user reviews and more
    • Robust web services API for seamless integrations

Get a full picture of how your prospects and customers are engaging with your communication channels, so you can:

  • Get visibility of every customer interaction regardless of channel
  • See detailed analytics instantly, around the performance of your marketing programs

Yesmail Enterprise 7 is a powerful cross-channel marketing platform where data meets and meshes perfectly with campaign development, execution and analysis. Manage and manipulate your data in a single platform – not multiple, it saves marketers much time and valuable resources. Then, Enterprise 7 enables marketers to efficiently and simultaneously sequence and execute campaigns across a host of channels like email, mobile, SMS, social, and web, and get immediate results.

Learn more about Yesmail Enterprise - Mission control for marketing here.